Man uses RADAR to locate the G Spot...

The G Spot is a mythical pleasure Zone...

The history bit first, in search of human pleasure...

The 17th Century Dutch Physician Regnier de Graaf's early work was further explored by the German Dr Ernest Grafenberg resulting in his 1950 paper appearing an International Journal - the "G Spot" entered popular culture in 1982 when Khan Ladas and Beverly Whipple published their findings...

In Business there is a mythical pleasure zone too; one that has proven to be as elusive to some as the one described by Dr Grafenberg...

It is the Spot where new clients are to be found - known as the Grin Spot; the only place where business owners and entrepreneurs are allowed to smile.

So how do we find this mythical entrepreneurs erogenous zone..?

In 2008 at the University of Cambridge in the UK, under the guidance of Professor Parvus Mentula a brilliant young student Petet Subridet published a seminal paper on the exact location of the business G Spot; clearly a Latin scholar...

Entitled "Fun with LoCA RADAR - finding the G Spot.." it gives specific and clear instructions regarding the LoCA - Law of Client Attraction, when it comes to mastering the G Spot..

Here is a synopsis of Petet's LoCA RADAR findings..

RADAR - is a prospect detection system which uses tactics and strategies to determine the range, altitude, direction, or speed of potential clients.

It works by sending out regular scheduled messages into the target market and through a complex feedback system, measures the responses and movement of the identified prospects as they move towards the G Spot.

The marketing RADAR screen looks much like any other, it involves a regular sweep of the Target Market to check for signatures and other evidence of prospect activity.

Rule 1 - the attention paid to the Target Market must be regular and consistent. The sweep of the strategies needs to be scheduled ahead and maintained.

On the example below I have identified seven cascading and interlinked strategies that we use in our business to attract clients - of course yours may be different, but the same principle applies. 

Rule 2 - the "ease of engagement" must be less on the outer strategies than the inner ones, so should the cost of participation and time investment required on behalf of the prospect. We need to make it easy, cheap and simple to start to engage with you.

How it works...

Once the LoCA RADAR is operating the feedback we receive will show us which prospects are registering and engaging with the different Strategies. Our job is to encourage our prospects to progress through the interlocking rings and arrive eventually at the the central G Spot..

As you can see there is a high level of engagement on this LoCA RADAR with our LinkedIN and Follow Blog strategies - less so with the Workshop and Meeting strategies.

We need a range of cascading strategies to attract Clients. Whilst each strategy may be independent of the others, there must be a flow or path that prospects can be encouraged to take as they approach the G Spot Target.
 
This is because Marketing is a filtering and fermentation process; there will be a "conversion rate" between each level..

For every 100 people on LinkedIn for example - we may only get 30% who proceed to the next level and follow our Blog, and of that 30% only 40% buy a book and so on...

As the process continues, eventually some will attend workshops or eventually begin to work with us on a Program - whether it is 1:1 with Business Owners and Entrepreneurs, or working with a CEO and their Teams in global companies..

Rule 3 - not all prospects who register on the LoCA RADAR will be attracted to the G Spot with you. That is why you will need to continuously add to your database in order to maintain growth. Measure the conversion rate at each level so you can predict the rate of client acquisition.

Rule 4 - prospects need regular contact, as you can see on the screen they begin to fade and go cold after the marketing sweep - keep your prospects warm... 

And Finally...

When your prospects finally get close to your G Spot - make sure you make it easy and simple for them to buy from you - ABC - Always Be Closing...

Enjoy your Marketing as you never have before...